CGI Campaigns For Beauty Brands

This virtual campaign via out-of-home media left an indelible impression, especially on individuals actively engaged outside their residences and workplaces. Encountering something novel and amusing within one’s surroundings arouses curiosity and seizes one’s attention, stimulating the imagination of those who behold it.

As the Maybelline mascara ad video circulated across social media, it ignited a wave of positive reactions. Many deemed this CGI-infused out-of-home mascara ad as one of the finest in existence. The ripple effect of this campaign extended well beyond London and the United Kingdom, reaching a global audience. Maybelline’s marketing strategy has undeniably contributed to the company’s remarkable success.

Furthermore, this strategy didn’t merely enhance Maybelline’s product sales and brand image; it also catalyzed a transformation in the landscape of out-of-home advertising. In the early days of digital advertising, traditional media such as print, radio, and outdoor billboards were often dismissed as mundane and uninspiring. However, as the initial fervor surrounding microsites waned, classic platforms, particularly out-of-home advertising, underwent a renaissance.

Maybelline’s brilliant strategy, encompassing their groundbreaking CGI campaign, has not only heightened the company’s stature but also played a pivotal role in the evolution of out-of-home advertising media. We as a beauty social media marketing agency are intrigued, are you?